Based in Brooklyn, NY, Dog Ear Creative is a media production, distribution, and marketing agency. Our focus is on creating original, captivating online book commercials that promote books and authors through a variety of social media distribution channels. Our network of creative professionals has produced original programming for corporate image videos, marketing videos, training videos, commercials, recruitment videos, Business-to-Business videos, documentaries, and short films for organizations large and small.
Our Process
Step One: Concept
Whether your book is frontlist or midlist, your author established or debut, Dog Ear Creative designs projects to meet your needs and your budget–without sacrificing quality. Once a project and budget is presented to us, we take time to carefully review the manuscript and develop a concept that fits your needs and desires. We then present you with a detailed concept brief document which includes every element of the commercial: images, footage, voiceover samples, fonts, music–everything that applies to your particular project. Once those elements are approved and a schedule is agreed upon, we move straight into production.
Step Two: Production
Regardless of your budget, creativity and originality is the key to success. A simple but elegantly edited author video may be the way to reach a small but dedicated fan base. Or perhaps you’re about to release the first book of a buzz-worthy trilogy. Rest assured, your custom made video will be treated with individualized care and delivered in a timely manner. Once a draft of the commercial is provided, we give you time to review the video with authors, editors, and anyone else involved in a project. Two rounds of revisions–for major and minor changes to the piece–is included in the cost of your project.
Step Three: Delivery
We know how irritating technical problems can be, so we make the delivery process smooth and easy. Final files will be delivered through a file transfer site like MobileMe.com or YouSendIt.com to avoid mailbox overload problems or complicated FTP sites. Multiple file types will also be provided–.mpeg, .avi, and .mov–to guarantee play on any computer system and to fit the needs of Amazon or any other online retailer.
Step Four: Marketing
Commercials produced by Dog Ear Creative are distributed over multimedia sites including YouTube, Vimeo, BookScreening, and others. We help you capitalize on the web’s marketing potential by creating video content with such strong entertainment value that people actively seek it out and share with their friends. Promotion on Facebook, Twitter, Goodreads, Reddit, Digg, and other social media is also included, as well as contact with targeted bloggers from your book’s genre. A custom QR code, linking the user to the video on YouTube or any other site, is also provided. All of this comes standard with every project we take on–because a video is nothing without viewers. Our goal is to make your video viral, and turn those views into sales.